11 On-Page SEO Methods That’ll Expand Your Rankings (Checklist Included): On-page SEO is one of the most important processes that you can use to not only achieve high rankings but also to run a successful SEO campaign.
A website is the focal point of all SEO processes and if it is not optimized properly for both search engines and users, you are least likely to succeed. Before arriving at the details that use on-page SEO techniques to boost your SEO, let's get started with some basic SEO terminology.
If you are comfortable with the basics, you can skip this part and go directly to on-page SEO techniques or checklists.
What is SEO?
Search engine optimization or SEO is, in short, a term that turns everything you need to do to improve the ranking position of your website into the top search engines. This includes configuration settings that you can apply to your website (which is on-page SEO) and techniques that you can use outside of the website's boundaries (which are off-page SEO).
What is On-Page SEO?
On-page SEO is the process of optimizing each and every web page of your site to rank high in search engine result page (SERP).
On-page SEO has to do with both technical SEO (title, description, URL) and the content of your web pages.
The ultimate goal with on-page SEO is to speak 'search engine language' and help crawlers understand the meaning and context of your pages.
Take a look at the diagram above and note how on-page SEO interferes with technical SEO and off-page SEO.
All three processes have to work together to get the best possible results, but the main job of on-site SEO is to optimize the content and structure of a particular page.
What is Off-Page SEO?
Off-page SEO is about link building and other hints you can give to search engines to explain the quality and usefulness of your website. This has to do with promotion methods outside the boundaries of their website.
11 On-Page SEO Techniques for Higher Rankings:
Now that the principles about SEO and the importance of on-page SEO are appropriate, let us move on to the practical part.
Some may argue that there are more on-page SEO techniques and not just 11, but these are the most important ones you can apply to your website today and quickly boost your SEO.
Here is a summary of all techniques:
1. Content Quality comes first
When working with SEO, you should always keep the following points in mind:
A website with great content can do very well with or without SEO. Websites with poor content will not survive with or without SEO. A blog with good content can enhance even more useful with SEO!
So, what is considered good content?
Original content (articles, text, images, videos, presentations, infographics, comments, etc.) - no copying or rewriting of existing articles.
Content published on your website first – Even if it is your own content, if you have already published it on another website, it is not good for your site (unless you specify the canonical tag correctly).
Content that includes text as well – Try texting with your non-text content. For example, if you post a video on your website, try adding a text description as well. If you add a picture, try to describe in words what the image is.
Content that is useful – Do not publish content for publication. Ere you hit the publish key, make sure that everything goes live adds purpose to your website.
Content that has been well researched - users do not want to read quickly prepared posts nor do search engines.
Long articles are authorized to rank better than short articles.
Unbiased content – If you are writing about a certain topic or answering a question, make sure that what you write is appropriate and covers both sites of a story.
2. Page titles and Meta Descriptions
The SEO is but very necessary for on-page SEO. When search engines are 'reading' your pages, they check the title of the page, the description of the page, the title and content (text, video and images), among other things.
They do this because they need to understand what the page is about and then based on other factors (off-page SEO, domain authorization, competition, etc.), they can make your page (for different keywords) Will rank in your position. Index.
Each page should have a unique title that will help search engines and users understand what the page is about.
A page titled "SEO Tips for Beginners" is better than a page titled "index.html".
The page title was and furthermore is one of the most crucial on-page SEO determinants.
Page title optimization Tips:
Add keywords to the beginning of your page title - Whenever possible add your target keywords to the beginning of your page title. This helps search engines understand from the beginning which keywords the page is targeting.
This does not mean that you should cross the line and start doing keyword stuffing. If you do not have a keyword at the beginning then it is not the end of the world. Just compose certain that your aim keyword is part of the title.
Write short and descriptive titles – A page title should not be too long. The general recommendation is that it be kept below 60 characters as the average amount of characters displayed by Google in search results.
Include numbers and power words –Having words like "final, actionable, surprising, checklist, etc." along with numbers in the title makes the title more interesting and increases their CTR (click-through rate).
No need to include your domain in the title – There is no need to include your domain name in the title because it is automatically added by Google. You can use 60 characters to provide an accurate description of the page.
Exceptions to this rule are when you have a strong brand that people can easily identify, you can consider placing your domain in the title.
The description of the page is what the searcher will see in the search engine results page. It should be descriptive, maximum of 160 characters and unique for each page.
This gives an opportunity to advertise your page and get the searcher to visit your website instead of clicking on your link and selecting one of the links.
It should be noted that Google does not always show the meta description you have provided but many times they use their own if they believe that is more appropriate for the searcher.
Meta description Optimization Tips:
Avoid auto-generated details - Even if Google doesn't use your details, it's always a best practice to avoid using auto-generated details that sometimes don't make sense.
Add your target keyword to the description - Google still highlights search terms in both the title and description so adding your targeted keywords makes the description more relevant and appeals to the searcher.
3. Content SEO
Content SEO is part of on-page SEO and it has to do with the optimization of the actual content for your target keywords.
Before publishing a piece of content (be it text, images, audio or video), the first step is to do your keyword research.
It is necessary to find out which search terms users are typing in the search box and create content that can fulfil their intent.
Once you decide your target keywords, you should create a list of related keywords (also known as LSI keywords) and use them in your title, description, title, and page content.
Why? Because with the introduction of Rank Brain, Google search algorithms have become more intelligent and they are no longer looking for relevance, not keyword relevance in content.
This means that to make your content more relevant to broader topics, you need to enrich your content with LSI keywords.
When you start writing a query in Google search, you are presented with a list of possible phrases to use in your search. These are great keywords to mention in your content. There are many ways to find out the various ways that Google considers relevant to your target keywords. The easiest and fastest way is to take advantage of three features provided by Google: Google suggests, people search and also related searches.
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